{"id":12225,"date":"2025-05-18T11:07:03","date_gmt":"2025-05-18T11:07:03","guid":{"rendered":"https:\/\/wp.ravextheme.com\/arrox\/?p=12225"},"modified":"2026-08-05T15:17:07","modified_gmt":"2026-08-05T12:17:07","slug":"sms-advertising","status":"publish","type":"post","link":"https:\/\/we-do.ro\/en\/2025\/05\/18\/sms-advertising\/","title":{"rendered":"SMS advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12225\" class=\"elementor elementor-12225\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2abaae8a e-flex e-con-boxed e-con e-parent\" data-id=\"2abaae8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae78b3b elementor-widget elementor-widget-text-editor\" data-id=\"3ae78b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"container\"><div class=\"section-details fade-anim\"><div class=\"text-wrapper\"><h2 class=\"col col-12 title my-5 aos-init aos-animate\" data-aos=\"flip-right\">SMS advertising<\/h2><div class=\"col col-md-12 news-content aos-init aos-animate\" data-aos=\"zoom-in\"><p><strong>&lt;SMS advertising. Curentul vechi care ia amploare&gt;<\/strong><\/p><p>SMS advertising este o metod\u0103 prin care \u00ee\u021bi po\u021bi promova produsele sau serviciile via SMS abona\u021bilor unui operator de telefonie mobil\u0103 pentru care exist\u0103 un acord de marketing. Brand-urile pot trimite oferte, promo\u021bii, concursuri sau orice alt\u0103 informa\u021bie folosind serviciul de SMS bulk, cu scopul de a crea notorietate de brand. Este o metod\u0103 modern\u0103 \u0219i foarte eficient\u0103 de a ajunge la audien\u021ba cea mai potrivit\u0103, acolo unde aceasta deja \u00ee\u0219i petrece majoritatea timpului: pe telefonul mobil.\u00a0<\/p><p>Fiind extrem de versatil, SMS advertising poate fi folosit \u00een orice industrie. Cele mai mari brand-uri din industria fashion, retaileri, restaurante, business-uri din domeniul entertainment-ului sau chiar al educa\u021biei folosesc deja aceast\u0103 metod\u0103 de promovare pentru c\u0103 s-au convins de beneficiile sale, cre\u00e2nd campanii catchy, care atrag aten\u021bia utilizatorilor \u0219i duc, \u00een cele din urm\u0103, la cre\u0219terea ROI (return of investment).\u00a0<\/p><p><strong>&lt;Beneficiile publicit\u0103\u021bii prin SMS&gt;<\/strong><\/p><p>Studiile arat\u0103 c\u0103 rata de citire a unui SMS este de peste 95% \u00een primele 3 minute, astfel c\u0103 po\u021bi fi sigur c\u0103 utilizatorul vede \u0219i este atent la mesajul t\u0103u. De asemenea, \u0219i rata de conversie este mult mai mare dec\u00e2t \u00een cazul altor canale de comunicare, iar cupoanele sau codurile de reduceri, de exemplu, sunt revendicate \u00een procente mai mari.\u00a0<\/p><p>SMS advertising poate fi un canal de promovare foarte profitabil, a\u0219a c\u0103 trebuie s\u0103 facem fiecare mesaj s\u0103 conteze. Primul si cel mai important lucru de urm\u0103rit este relevan\u021ba mesajului transmis pentru audien\u021b\u0103. Mesajul trebuie s\u0103 con\u021bin\u0103 informa\u021bii utile cititorului, precum perioade de reduceri, cupoane de reduceri, lans\u0103ri de produse sau alte oferte capabile s\u0103 le atrag\u0103 \u0219i re\u021bin\u0103 aten\u021bia.\u00a0<\/p><p>Campaniile prin SMS sunt create \u00een doar c\u00e2teva minute, iar mesajul poate fi comunicat at\u00e2t prin text c\u00e2t \u0219i prin imagini, single image sau carusel, ori videos. SMS-urile pot fi transmise prin sistem \u201cpush notification\u201d sau pe baza geolocalizarii. S\u0103 presupunem c\u0103 de\u021bii un magazin de \u00eembr\u0103c\u0103minte \u00eentr-un mall. Mesajul campaniei poate ajunge la persoanele care se afl\u0103 l\u00e2ng\u0103 mall-ul respectiv, \u00eei poate face aware de existen\u021ba brand-ului t\u0103u \u0219i de oferta sau informa\u021biile pe care decizi s\u0103 le transmi\u021bi.\u00a0\u00a0<\/p><p><strong>&lt;Nu oric\u00e2nd \u0219i nu la orice or\u0103&gt;<\/strong><\/p><p>Timing-ul este foarte important \u00eentr-o campania de SMS, astfel c\u0103 mesajul trebuie programat s\u0103 ajung\u0103 la utilizatori \u00een momentul \u00een care ace\u0219tia sunt mai predispu\u0219i s\u0103 interac\u021bioneze. Poate nu e chiar cea mai bun\u0103 idee s\u0103 trimi\u021bi cuiva o ofert\u0103 \u00een timpul unei \u0219edin\u021be, s\u0103 zicem. E posibil s\u0103 ignore mesajul pe moment \u0219i s\u0103 nu se mai \u00eentoarc\u0103 la el prea cur\u00e2nd.\u00a0<\/p><p>Noi consider\u0103m c\u0103 \u00een 2022 publicitatea prin SMS este esen\u021bial\u0103 \u00een orice strategie de marketing \u0219i o recomand\u0103m (\u0219i implement\u0103m cu succes) clien\u021bilor no\u0219tri. \u00cenainte de orice trebuie s\u0103 fii bine informat, a\u0219a c\u0103 dac\u0103 ai dubii \u00een privin\u021ba acestui tip de comunicare \u0219i nu \u0219tii dac\u0103 se potrive\u0219te sau nu afacerii tale, scrie-ne \u0219i hai s\u0103 stabilim \u00eempreun\u0103.\u00a0<\/p><\/div><\/div><div class=\"details-info\"><div class=\"thumb-text-wrapper\"><div class=\"thumb parallax-view\"><img decoding=\"async\" src=\"https:\/\/we-do.ro\/wp-content\/uploads\/2025\/05\/ax-blog-details-01.webp\" alt=\"image\" data-speed=\"0.8\" \/><\/div><div class=\"text-wrapper\">\u00a0<\/div><\/div><\/div><div class=\"details-info\"><div class=\"text-wrapper\"><p class=\"text\">\u00a0<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SMS advertising &lt;SMS advertising. Curentul vechi care ia amploare&gt; SMS advertising este o metod\u0103 prin care \u00ee\u021bi po\u021bi promova produsele sau serviciile via SMS abona\u021bilor unui operator de telefonie mobil\u0103 pentru care exist\u0103 un acord de marketing. Brand-urile pot trimite oferte, promo\u021bii, concursuri sau orice alt\u0103 informa\u021bie folosind serviciul de SMS bulk, cu scopul de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[3,4],"tags":[7,9],"class_list":["post-12225","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-digital-agency","category-marketing-agency","tag-agency","tag-marketing","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/posts\/12225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/comments?post=12225"}],"version-history":[{"count":6,"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/posts\/12225\/revisions"}],"predecessor-version":[{"id":19776,"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/posts\/12225\/revisions\/19776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/media\/19083"}],"wp:attachment":[{"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/media?parent=12225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/categories?post=12225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/we-do.ro\/en\/wp-json\/wp\/v2\/tags?post=12225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}